Data Driven Sustainability

Data is the new oil of the technology driven modern world. It is a valuable resource which helps in building up a business. It is also critical for building up a sustainable enterprise. Enterprises can make strategic, real-time decisions based on automated data gathering and analysis to accomplish sustainability goals. Furthermore, advanced technology can extract deep insights from data, opening up a world of new methods for enterprises to support sustainable behaviours.



The first step towards a data driven sustainable organization starts with defining industry specific goals to achieve the most significant and relevant results. The next step involves building a model to treat data, refine it and use that model to analyse how current processes connect with sustainability goals. The final step involves combining human and artificial intelligence to make confident data driven decisions for a business.


By utilising machine learning techniques, Google's carbon-intelligent computing platform optimises the energy utilisation of their data centres. Their most recent innovation in sustainability aims to shift the timing of many computer tasks to when low-carbon power sources such as wind and solar are most abundant. It's also feasible to shift flexible compute workloads between data centres, allowing more work to be accomplished when and where it's most ecologically friendly to do so.


Another prime example of data driven sustainable technology is Tomorrow’s electricity Map that enables businesses to evaluate the carbon footprint of electricity usage. SunPower is making solar energy considerably more accessible to consumers by using data-driven solutions from Google Cloud to speed up the solar panel design process. SunPower recognises that increasing solar panel adoption needs empowering end-users to create rooftop solar configurations, a job that is aided by machine learning.


Data Analytics and Machine Learning are being used by the Stella McCartney Foundation and Current Global to help fashion brands become more sustainable. To solve this, the foundation is working on a tool that will provide fashion firms a more complete picture of their supply chain, which accounts for the majority of environmental impact and where brands have little to no visibility.


These technologically driven sustainable solutions not only meet legal requirements, but also create a competitive advantage through green technology innovation.


Sources

  1. https://www.informationweek.com/strategic-cio/innovate-and-thrive-with-data-driven-sustainability

  2. https://www.knowit.eu/services/solutions/data-driven-operations-and-analytics/data-driven-sustainability/

  3. https://mixpanel.com/blog/using-data-to-combat-environmental-destruction/

  4. https://www.pegasus.co.uk/media-centre/blog/2021/data-driven-sustainability

  5. https://www.contino.io/insights/data-driven-sustainable-development